Axe Wax was founded in 2016 by Chris Crosby, a former British serviceman who served in both the British Army and the Royal Air Force. While searching for an effective polish and cleaner for his guitar collection, Chris found himself disappointed with the options available. Drawing on his background in chemistry and a PhD in environmental engineering, he decided to create his own solution. This led to the development of the Axe Wax Original Candy product we know and love today.

From very humble beginnings Axe Wax began as a modest endeavour, but it has since flourished into a diverse and extensive product range. What started with a single idea has evolved into a comprehensive selection of high-quality products, reflecting the dedication to innovation, craftsmanship, and customer satisfaction that defines Axe Wax. This growth is a testament to the brand’s commitment to meeting the needs of musicians and enthusiasts alike, providing exceptional products that stand out in the market.

At Axe Wax, our mission is to provide premium-quality products at outstanding value, paired with personalized, one-on-one customer service to make your experience exceptional from start to finish. Our values are founded on cruelty-free practices, the use of high-quality ingredients, and a commitment to crafting top-tier British-made products at great value.

For Chris, Axe Wax is more than just a business—it’s a family passion and a labour of love.